Customer-first

CallHippo: 3 common mistakes companies make when speaking to customers

Jeff Bezos says, “Start with the customer and work backward.” This is not just lip service, Bezos and his team have built the entire company culture around this. In every meeting at the Amazon – whether it’s a press release, project meet, or any other meetup – Bezos ensures there is at least a single empty chair reserved for the customer.

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